PRWG. Seriously Creative

PRWG fuels the engine of events in AEGEE. Each event needs its promotion, each project of AEGEE-Europe cannot be done without appropriate dissemination information to the targeted audience. The team of ca. 60 members of PRWG is there for disposal of AEGEE members that want to discover what PR is and make their locals more famous. PRWG supports the whole AEGEE network in everything that concerns PR. This article is a practical guide for AEGEE members who always wanted to ask what PRWG can offer but were afraid to ask. Hopefully, the following will help to make the picture about practical implications of PRWG work more understandable and visible.

Use PR materials, share you ideas!

- Brain Center: PRWG not only stores, collects and retains all possible PR materials, but also generates ideas and creative solutions in everything that concerns promotion and publicity. PRWG knows everything about image, promotion strategy, better visibility and communication within AEGEE, as this WG constantly analyses and evaluates PR in AEGEE. For this purpose, PRWG manages PR materials in the AEGEE office on aegee.org and plans to create an AEGEE PR Wiki.

Ask your PR Subcommie for help!

- Transmitter: One of the major tasks of PRWG apart for CD support and PR on the European level is support to locals. Therefore PRWG stands for better information flow between the local and the European level. For this purpose there are several PR Subcommies responsible for the pool of antennae in their areas. This ensures better understanding of PR situation in locals and ensures prompter response from the European level.

Go to PRES1 or PRES2, learn more about PR or become a trainer!

- Training in Public Relations. PRWG cooperates with AEGEE-Academy in organizing PRES1 and PRES2. In 2009 PRES2 is taking place in March in Krakow and PRES1 is taking place also somewhere in Europe on the edge of spring and summer.

PRWG also assists locals in case they decide to organize local trainings. In 2008 PRWG sent its motivated members to train participants of LTC of AEGEE-Budapest and LTC of AEGEE-Torun. It supports graphic design in AEGEE: graphics is a part of ES and PRES, and in 2009 PRWG plans to make a graphic design school!

Moreover, after a successful PR training “Communicate” PRWG decided to supply the Network with all materials from this training so that they can be used by locals at their PR LTCs.

Become a journalist and get famous in AEGEE!

- Publishing House. Indeed, PRWG supports and improves publications in AEGEE (K2E, WG Booklet). Moreover, during Agoras PRWG informs the network about freshest news from the Agora in its Blog (aegeeprwg.blogspot.com).

- Discover CD!

- CD Supporter. PRWG supports CD with regards to publications, visual identity development, better dissemination of information about AEGEE work results within all the Network members and other PR related issues.

Join the Network of PR enthusiasts!

- PR Platform. PRWG is an ideal platform for those AEGEE members that

* have some experience in PR and want to develop it further

* are crazy about promotion and publicity, but do not know much about PR and are eager to learn

* are PR activists in all senses

* want to go on the European level and be involved into PR activities.

Nadine Karbach, current speaker of PRWG describes PRWG in a nutshell as “ Communication – body language – press releases – PR strategy – creative thinking – working with media – publications – spreading messages – visual communication – web 2.0 – external and internal representation: get in touch with various ways of PR!” If these words sound interesting and exciting, do not hesitate to visit www.aegee.org/wg/prwg