Hello dear PRWG members,
As you all know, we have just closed our Board elections on PRWG-L.
Please meet the PRWG Board, recently approved by the Comite Directeur:
Speaker: Nadine Karbach - AEGEE-Mainz-Wiesbaden
Treasurer: Gunel Guliyeva - AEGEE-Baki
Secretary: Violeta Joitoiu - AEGEE-Bucuresti
General board members:
Maria Morozova - AEGEE-Kyiv
Isabell Schroeder - AEGEE-Passau
Jorge Reis - AEGEE-Porto
In the end we want to give our thanks to the previous Board members for all their comittment and wish them good luck in their next taks: Gunilla Friedrich and Percin Imrek.
PRWG Board wants to express its hapiness for having closed such a fruitful elections process. It does not matter who is in the board and who is not as long as we will all be working for the benefit of OUR working group.
We are looking forward to cooperating with you ALL. :)
Violeta Joitoiu
PRWG Secretary/PR
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To evaluate the benefits and ROI of traditional public relations, marketing and advertising. But, while often data-rich, effective measurement of “new” communications methods are still surrounded by questions and uncertainties on the part of communications practitioners. This presentation will seek to address those questions, and will prepare attendees with the knowledge and tools to better understand and more effectively evaluate traditional and new communication forms together. This session will include a discussion of:
• A consistent lexicon for new communications measurement
• Are influencers just a myth, and if not, how do you find them, segment them and measure their worth?
• The most important data needed for accurate evaluation and prescriptive measurement
• An exploration of the different measurement approaches
• The critical remaining gaps in methodology and case studies to make new communication research a true science
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Tanyaa
Internet Marketing
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